Event – Loreal Luxe | Sandton

Model, Fashion, Ramp, Runway, Gauteng, Johannesburg, Event, Corporate, Photo, Photographer, Urban Tree, Loreal,

Last night I had the privilege of helping Eunice Driver at an event run by Loreal for their luxury department. It was my first time being exposed to fashion and luxury brands as a photographer. It was an incredible event held at Urban Tree in Sandton. The main brands were Lancome, Kiehls, Diesel, Giorgio Armani, Yvest Saint Laurent, Ralph Lauren and Cacharel. The roof of the venue was converted into a roof top garden – it was beautiful to see the view of the city while the sun sets.

Each brand had a stand that allowed you to test/try their products. It was an olfactory overload with the most beautiful fragrances being tried and tested by everyone there. The platters of food looked incredible and there was no shortage of  this amazing food. Midway through the evening there was a fashion show of the new Armani clothes. It was the first time I had ever been/seen a ramp fashion “show”. It takes a lot of skill and confidence to be a ramp model (I take my hat off to them)

At the end of the evening each guest got a luxury goodie bag filled with many of the products exhibited that night as well as a bottle of perfume to your choice.

I thoroughly enjoyed this event – the decor, vibe and energy (and smell ;-))

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I struggle to find perfumes that I like but I just love this new perfume by Lancome – La Vie est Belle. La vie est Belle means Life is Beautiful. I managed to have a chat to the lady about this perfume. Julia Roberts is their face of their new perfume which symbolises independance, strength, being free to make decisions (symbolised by the grey wings or organza on the bottle), happiness (symbolised by the “smile” of the shape of the bottle). Its strongest notes are jasmine and orange blossom. It smells incredible – I think I may have to buy this one 🙂

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More about Lauren

A romantic through and through, I see beauty in everyday things and love to draw inspiration from everything I am surrounded by. I live in JHB but travel to Cape Town often. Comfortable in both urban and outdoor environments - I take a natural, fun spontaneous approach to capturing life events.